Communicating with your customers is the BEST way to make a sale.
Whatever medium of communication you use isn’t important, but utilizing what you know when it comes to the latest trends in communication and technology can help your business grow.
This afternoon, I opened Facebook and saw Mark Zuckerberg live on Facebook. Got curious what it was about and opened the live feed, then I eventually left, and went to his Facebook profile and guess what I saw?
Exactly what you’re thinking… I saw the poster included on this post about the Top 10 Most Used Emojis on Facebook.
So you’re probably thinking right now… okay, what does this have to do with me? Clearly, this is a waste of my time. Well, not really. Keep reading.
You know the saying that “pictures are worth more than a thousand words?”
Well, if you know that, then you should use emojis. I mean it’s a great way to communicate what you feel towards something in a form of a cute icon.
Looking at the graph, you’ll notice that 10 different countries use a majority of 1 certain emoji.
If your customers are using it, know their lingo and use it too.
Ways To Use Emojis To Boost Your Sales
✉️ Email Subject Lines
Seriously, emojis are the best. Sounds cliche but you’re generally putting yourself much more clearer and you’re basically setting the mood of your email just by adding one emoji on your subject line.
I mean, think about it. You’ll probably end up opening an email with a subject line that includes an emoji as it grabs your attention than a regular subject line, right? Why not use it?
? Social Media Posts
Look, I get it. You want to be perceived as professional as possible, but then, professional doesn’t have to be boring. Matter of fact, if you want your readers/customers to be glued to your content, then you should keep them interested. Add emojis to your posts.
Yes, seriously. If you use this right, then you can instantly grab your customers’ attention, no matter which ad platform you use.
You can run ads on Twitter, Instagram, Google or Facebook or even Yahoo, it doesn’t really matter. What matters is that your emoji is relevant to what you’re trying to advertise.
In a era where automation is key to make things easier for you and in order for you to focus ON your business, rather than become a slave of your own business, you can simplify things like basic communication with your customers. After all, is it really worth it to wake up at 3am just to answer a simple question that you can program your own “messenger bot” to answer for your customers?
Add a simple ? or ? for yes or no answers that you’d like your customers to use, so they feel that their communicating with a real human being than a random online entity.